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Mobil 1 discovers the world of racing for StolychneAutoshow visitors

Mobil 1 discovers the world of racing for StolychneAutoshow visitors

16 сентября

Our team helps its loyal client Mobil 1 the third year in a row.

This year PRP Ukraine agency traditionally provided concept elaboration, PR and logistic support for Mobil 1 participation in Stolychne Autoshow 2011. Mercedes-Benz SLS AMG SafetyCar became the center of attention for the visitors. This car was demonstrated in Ukraine for the first time due to Mobil 1 and Mercedes-Benz AMG partnership relations.

Also during the show a famous footballer and auto sport fan VladVashchuk presented renewed game Mobil 1 TrackChallenge, previous version of that game was recognized by auto sport fans all over the world. Having settled himself in an armchair – a makeshift Formula bolide – Vlad became the first in Ukraine to take part in an international online game Mobil 1 TrackChallenge. He successfully built a virtual racing track and surmounted obstacles at high speed making the audience watching the game on special monitors applaud.

Mass media representatives had an opportunity to communicate with not only the football star but also with specially invited by ExxonMobil  guest Scott Howard, General manager of ExxonMobil company in Ukraine and Russia.