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In London HTC has announced the release of two flagship smartphones, updated HTC Sense user experience and innovative web service HTCSense.com. This event was attended by nearly 600 journalists from around the world; four of them represented leading Ukrainian print and online media. Ukrainian journalists tested new products, communicated with company representatives and actively shared their experience with the readers of their media through their blogs and Twitter.

Ukrainian participants were impressed by the bright & crisp presentation of HTC top managers, accompanied by images on a massive panoramic screen, and exciting technological innovations which were presented at the event. Undoubtedly, the atmosphere of London, one of the recognized innovations capitals, also contributed to the experience.

As a result of the event, a series of publications about new HTC products and services appeared in Ukrainian media. Innovations, shown by HTC in London, provoked interest and lively discussion among journalists and end users alike.