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PRP at the open seminar "Brand Ukraine. A challenge for business"

6 июля

Nataliya Popovych, the President of PRP Group, took part in the 2nd open seminar for Ukrainian managers "Brand Ukraine. A challenge for business" organized by Kyiv Mohyla Business School and web-portal www.innovations.com.ua. Implementation of the Ukrainian brand idea into the real projects and the issue how Ukrainian business can participate in it was the topic of the seminar.

Nataliya Popovych: «It is in the interest of business to make its contribution to what state can do and what is already being done. Everyone will win only in case if business starts to promote its image on the international arena. This image has to be bright, innovational, responsible, healthy and green (environmentally friendly). These characteristics will help our business to be competitive. Ukraine will be apprehended through the prism of such business worldwide».

During the seminar Nataliya also presented PRP PlaceID’s project - DiscoverUkraine2012 to the audience. The aim of the project is to build positive attitude to Ukraine through the prism of Euro-2012; to mobilize internal resources; increase awareness about Ukraine among Europeans; to build positive image and activate struggle against stereotypes, which are numerous nowadays.

Besides Nataliya Popovych, Valeriy Pekar, Euroindex company CEO, and Oleg Skrypka, musician and public figure, took part as speakers at the seminar.

The presentation DiscoverUkraine2012 and speech of Nataliya Popovych «Brand Ukraine is also responsibility of business» you can find at www.placeID.com.ua and http://innovations.com.ua.