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A world known brand Mobil 1 organized the improvised “Mobil 1 Pit-stop” on “Stolychne Auto Show”

14 сентября

During the Auto Show in “Mobil 1 Pit-stop” all the visitors and media representatives had a possibility to examine closely an exact replica of 2009 Vodafone McLaren Mercedes MP4-24 racing car, and, thanks to the model of an engine and the touch screen, established in the improvised in “Mobil 1 Pit-Stop” to get closer acquainted with the car construction, by means of modern technologies inside a Mercedes-Benz engine. Guests also had a chance to be guided through a film featuring Lewis Hamilton, the 2008 FIA Formula One^TM Champion, who took them on a journey on how Mobil 1 synthetic motor oil is made and what role it plays in the racing car to achieve victories in Grand Prix races.

Journalists also had a possibility to talk with Scott Howard, ExxonMobil cluster manager for Russia, Ukraine and Belarus, and Bruce Crawley, Mobil 1 Motorsport Technology Manager, specially invited by ExxonMobil company.

PRP Ukraine provided PR-support of the event, including press materials development, media relations, as well as took part in creating the conception of Mobil 1 participation in “Stolychne Auto Show”.