Microsoft

Imagine Cup 2008

GOALS:

• Announce results of Imagine Cup 2008, delivering Unlimited Potential Microsoft program key messages
• Position Microsoft as a socially responsible business leader helping talented youth unlock their unlimited potential
• Raise public awareness of Imagine Cup as a prestigious competition, participation in which strengthens international image of Ukraine, promotes education and enhances national knowledge economy
• Attract attention of potential participants and raise competition’s popularity next year

REALIZATION:

• Sending Deputy Editor-in-Chief of Computer Review magazine on a press tour to Imagine Cup Finals to Paris
• Arranging two local press conferences on results of Imagine Cup Nationals (March) and Finals (July)
• Individual work with central social media and student press throughout the campaign
• Providing photographs and exclusive comments from participants to target mass media
• Pitching additional information on Microsoft Unlimited Potential program to target mass media

RESULTS:

• 18 journalists from nationwide media including:
• 9 journalists from IT media
• 4 journalists from news agencies
• 2 journalists from general interest media
• Over 40 publications
• 4 reports in broadcast media (popular radio stations)