Microsoft

Child Safety Online

GOALS:

• Position Microsoft as a socially responsible business-leader
• Raise public awareness on the problem of child safety online.
• Initiate discussion of legislation improvement related to cyber crime and information security.

REALIZATION:

• Developing concept for Child Safety Online program promotion from scratch
• Launching resource for children, parents and teachers “On-landia – safe web-country” (www.onlandia.org.ua), dedicated to the issue of safety on the internet
• Holding an all-Ukrainian children essay competition “On-landia – my safe virtual world”
• Arranging a round table to discuss cyber crimes and gathering government representatives, NGOs, commercial organizations, mass media
• Arranging an open lesson in Kyiv lyceum with participation of Svyatoslav Vakarchuk and Vahe Torrosian (vice president, Microsoft EMEA) on safety in the internet

RESULTS:

• Over 90 journalists visited the events
• Participation of key Microsoft Ukraine speakers in family programs on popular TV channels (2 programs) and live translation of the speaker from the Coalition in evening news
• Government representatives publicly recognize Microsoft CSR effort.
• Top tier Ukrainian media increasingly perceive Microsoft as a social responsible industry leader.

Overall result:
Over 180 publications, 11 reports and programs on popular TV channels in prime time.