Softline

About the company

Softline is a Ukrainian producer of modern information systems, founded in 1995. Softline solutions are successfully implemented in large industrial, energy, telecommunication companies and public institutions. Softline quality assurance management is certified according to international requirements (CMMI level 4, ISO 9001:2000).

For more information, visit: www.softline.kiev.ua

About PRP and Softline cooperation

Period: June-December 2008.

During this period, PRP developed communication strategy for promoting new product of Softline – specialized software solution for telecommunications market.

Among services that PRP delivered during realization of software launch were:

• Media Audit;

• Communication strategy development;

• Media trainings;

• Speakers competence defining; розмежування зон відповідальності та визначення компетенцій спікерів;

• Target media selection and daily work with journalists;

• Information materials and video clip creation;

• Product logo design;

Product presentation was realized via:

• Press event within specialized conference;

• Interviews with Softline key speakers;

• Key messages delivery via individual work with journalists.