EMC

Opening EMC office in Ukraine

Objective:

• Organize the first press-conference of EMC company in Ukraine devoted to opening the local office
• Position opening the office of the world leader in storing and managing data as an important event for the Ukrainian IT-industry

Tactics:

• Prepared target media list with the names of target journalists
• Paid special attention to inviting business media
• Consulted the client (Russia) on how to work with the Ukrainian media
• Organized professional photo shooting
• Monitored media coverage
• Prepared media clipping report
• Prepared recommendations on further relations with the media

Journalists present:

• IT 20
• Business 8
• News agencies 4
• TV 1
• TOTAL 33