Microsoft

About the company

Microsoft Corporation was founded in 1975. Today Microsoft is a recognized world leader in development of software, services and Internet technologies for PCs and servers.

The company entered the Ukrainian market in 2003. Microsoft mission in Ukraine is development of software market, implementation and localization of innovative technologies.

For detailed information about the company and Microsoft products please visit: www.microsoft.ua

Period of work: PRP Ukraine works with Microsoft Ukraine since 2004.

Results of cooperation with PRP Ukraine:

All these years agency is a strategic partner of Microsoft, fulfils press office functions, implements communication programs, provides PR support of integrated communication campaigns.

PRP Ukraine provides different communication services: corporate communications and consulting, media relations, brand communications, B2B communications, research and analysis of company position in information environment.

Among the basic services in the given period:

• Communication strategies development;

• Development and realization of complex campaigns (PR&ATL&BTL);

• Work with Microsoft top-management: analysis of personal image, positioning, development of hierarchy of speakers, communication trainings, „Opinion leader” programs, etc.;

• Internal communications;

• Development and realization of corporate social responsibility projects (CSR);

• Development of sponsor programs, partnership and industry initiatives;

• В2В PR: positioning company as a leader and its specialists as leading industry experts, organization of В2В events;

• Products PR: informational and educational campaigns, product launches, organization of special events, contests etc.;

• Development of corporate materials;

• Creation and support of loyal pool of national and regional media;

• Organization of official and non-official events for media.

During the years of cooperation with PRP Ukraine Microsoft stays the main news-maker in IT market of Ukraine, the leader in quantity and quality of publications among leading IT companies of Ukraine.