Max Well

Internal Communications Audit

Goal

• To evaluate the internal system of communications and provide result-oriented recommendations on making it more effective

Strategy

• To conduct internal communications audit at all levels of internal company audiences

Tactics

• Deep interviews with the company GM and CEO
• Deep interviews with the top managers
• Questionnaire of the middle management and company employees

Outcomes

• Developed recommendations on delivering company’s mission, values, and goals to all the internal audiences
• Defined the most effective means of internal communications to all the target audiences
• Described the vertical and horizontal information flows in the company
• Defined the leading motivating factors for the company personnel