Zeppelin CAT

About the company

Zeppelin Ukraine Сompany is a leading Ukrainian dealer of construction, agricultural and industrial equipment as well as an exclusive official dealer of Caterpillar American equipment in Ukraine.

Zeppelin Ukraine has been operating on the Ukrainian market since 1998. Сurrently the Company delivers equipment of leading world brands, in particular Caterpillar, Terex O&K, JLG, Metso, Olympian, Challenger, Bourgault, Gregoire Besson, CLAAS.

More about the Company: www.zeppelin.ua

About partnership with PRP Ukraine

Period of partnership: 2008–2009 (the Company is a current client of the agency)

Within the first stage of the partnership with Zeppelin Ukraine (2008) PRP Ukraine held major audit of the Company which covered following target audiences: clients, partners, mass media representatives and employees.

Audit data determined the future communication policy of the Company, helped to develop media database and influenced on the Company organization structure. According to the agency’s recommendations and audit results Zeppelin Ukraine formed new units which raised effectiveness of Zeppelin Ukraine communication activity.

Among PRP Ukraine services provided for Zeppelin Ukraine there are:

• communication platform elaboration;

• target mass media database formation;

• press kit elaboration;

• media trainings for Company’s speakers organization.

Currently PRP Ukraine is elaborating the Company’s redesigned website. The project includes website structure elaboration, texts elaboration in Russian, Ukrainian and English as well as design studio coordination.