SAP

About the company

SAP is the world’s leading provider of business software, offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With approximately 82,000 customers (includes customers from the acquisition of Business Objects) in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.”

SAP entered the Ukrainian market in 1995. Today, SAP team in Ukraine has over 120 experts. SAP customers are over 150 Ukrainian enterprises and public organizations.

For more information, visit: http:/www.sap.com , http://www.sap.ua

About SAP and PRP cooperation

SAP Ukraine is the client of PRP since 2005

The most significant projects realized for SAP:

III, IV, V SAP annual conferences - «Efficient enterprise management»;

SAP University Alliance;

PR support of the launch of SAP ERP interface localization in Ukrainian

Press Trips to the North and Central mining and processing plants (Severniy GOK and Centralniy GOK) of Metinvest Holding, dedicated to the start of SAP for Mining project implementation.

Press Trips to SAP International Conferences: SAPPHIRE 2007, 2008, and SAP TechEd 2008.

List of services PRP delivers to SAP:

• Communication strategy development;

• Key messages formulation and delivery;

• Information support of SAP marketing programs;

• Press Office function:

- Target media selection;

- Day-to-day work with media;

- Organization of special events for press;

- Information materials preparation;

- Media training for key speakers;

- Media monitoring;

• Communication campaigns evaluation;

• SAP and competitors media presence analysis.