Fozzy Group

About the company

Fozzy Group is one of the largest commercial and industrial groups of companies in Ukraine, #1 retailer at the market.

Fozzy Group’s retail business includes Silpo supermarkets, Fozzy Cash&Carry wholesale stores, Fora convenience stores, Bud Zdorovyi (Be Healthy) pharmacies, Bila Romashka (White Camomile) pharmaceutical supermarkets, ringoo gadget stores, and Gonza Internet shop.

Fozzy Group’s industrial business includes: Nizhyn canning plant (TM Nizhyn) and Varto poltry facroty.

Fozzy Group owns restaurants U Chrom? Pol, Staromak, Prad-A-Caf?, and Liqour.

Get more details at www.fozzy.ua

About the cooperation with PRP Ukraine

Period: May, 2007 – present time

Main activities

Within groundwork:

• communication strategy development;

• media base development and acquainting with key journalists;

• media audit conduction;

• speakers training for media relations: media and public speaking trainings, speakers pyramid working out – areas of responsibility differentiation and competences determination;

• instruction for employees on how-to-respond-to-media-queries elaborating;

• press kit development;

.

As outsourced press office:

• news triggering on the ongoing basis;

• press events conduction;

• TV and press interviews with speakers arranging;

• media requests response – comments settling down;

• key messages delivering through personal work with journalists and communicating modern trade specifics.

Special projects:

• conference for press and partners to promote Group’s private label Premiya (Bonus);

• B2B conference on Silpo consumers program Vlasnyi Rakhunok (Personal Account) opportunities for suppliers.