Myronivsky Hliboproduct (MHP)

About the company

Open Joint Stock Company Myronivsky Hliboproduct

(MHP) takes one of the leading positions in the agro-industrial complex of Ukraine, working in the national market since 1998. Currently it is a vertically integrated complex consisting of 19 enterprises. MHP held an IPO on London Stock Exchange (LSE) in May, 2008.

Today MHP unites industrial capacity of the whole meat production technology line, starting from feeds cultivation and production, incubatory egg manufacturing, cattle and poultry breeding, up to the processing and finished products distribution.

MHP produces cooled chicken meat under Nasha Ryaba ТМ, a delicacy beef under Certified Angus ТМ, a delicacy goose liver under Foie Gras ТМ and convenience meat products under Lehko! ТМ.

More information about MHP www.mirohleb.kiev.ua

PRP Ukraine provided MHP Company with following PR services in 2005-2007:

• Groundwork (press kit, trainings, media relations, etc.)

• Press office (comments, press releases, interviews)

• Press events (press conferences, press lunches and a number of press tours, in particular within a new enterprise opening event)

• Crisis communications (bird flu, food poisoning of employees)

• The Company’s pre-IPO process support (PRP -Weber Shandwick)

• Corporate web site elaboration and support

• Corporate newspaper elaboration and support

• MHP educational programs support

• MHP social initiatives support