Atlant-M
«Аtlant-M», Volkswagen AG and Porsche Holding joint press-conference
GOALS:
- To report about VW successful activity in Ukraine, Europe and worldwide
- To report about VW import activity in Ukraine realized by “Atlant M” and about further company development after the transfer of rights (function rights of VW importer in Ukraine )
- To report about Porsche Holding and to present Porsche in Ukraine, declare its further plans after the transfer of rights according to the contract
DATE: 27th of March, 2008.
TIME: 10.00 – 13.00
PLACE: Hayatt Regency Kyiv hotel, conference hall
PRESENT SPEAKERS:
- Kevin Rose – Volkswagen AG, Executive Director
- Carsten Fiedler – Volkswagen AG, Regional Sales Manager
- Serhiy Savitskiy – “Atlant M” holding company in Ukraine, CEO
- Wolf-Dieter Hellmaier – Porsche Holding, Head of directors board
- Roman Buyna – Porsche Ukraine, CEO
REALIZATION:
- Groundwork (press-materials and media list development, invitation and accreditation )
- Event-management (working with media during the event – 42 publications, press-conference moderation)
- Follow up (press-release distribution, media relations)
RESULTS:
46 publications: business (7), automotive (6), information agencies (7), broadcasting (1), internet (24)
