Atlant-M

About the company

Atlant-M international automobile holding is one of the largest automobile sale centers’ network, that specializes in sale and servicing of automobiles under different trade marks, as well as on the spare parts sale. The Company operates on the territory of Ukraine, Russia and Belarus.

Six Holding’s enterprises operate on the territory of Ukraine including three official Volkswagen dealers – ‘Atlant-M Dnipro’, ‘Atlant-M Lepse’, and ‘Atlant-M Dniprovska Naberezhna’; official Skoda dealer ‘Atlant-M Alekseevka’; official Nissan dealer – ‘Atlant-M on Gagarina’; Great Wall importer ‘Atlant-M Chinese cars’.

More about Atlant-M www.atlant–m.ua

Period of cooperation: 2007-2008

Key projects and services:

Groundwork:

• PR plan and communication strategy elaboration and update on regular basis

• Company profile and key messages elaboration and update on regular basis

• Communication audits and media audits conduction

• Media trainings conduction

Press office:

• Media base elaboration

• Ongoing communication with the Ukrainian media representatives within press office 24/7

• Interviews and comments arrangements

• Company’s Press Club arrangement and support

• Press conferences and press briefings arrangement and conduction

• Media support of the Holding’s new automobile sale centers, ‘Atlant-M Lepse’ and ‘Atlant-M on Gagarina’, opening

• Press tours for key media representatives arrangement

Special projects:

• ‘Atlant-M reef’, an ecological project, support. The establishment of the only in the world branded reef in Koktebel bay was envisaged by the project. The project raised the discussion on the Black Sea ecological problems within the Ukrainian and international media that resulted in 100 media publications. PRavda Awards reward in ‘The Most Creative Project’ nomination

• Media support within the automobile web portal www.atlant-m.ua launch

• Media support within the official ceremony of dealer contract signing, were LLC Nissan Motors Ukraine and Atlant-M Holding acted as contractors

Monitoring and reporting:

• daily monitoring and weekly analytics

• quarterly analytics on the Company’s activity and market environment coverage in media