GoodYear

Speed, sport and innovations – new tire Eagle F1 Asymmetric by Goodyear

Goals:

• Presentation of new tire for media representatives
• Support of Goodyear positive image among journalists
• Support of journalists’ loyalty

Task:

•  to present a new super high-speed tire Eagle F1 Asymmetric

Format:

• press-lunch

Tactics:

• Development of creative invitations and press-kits;
• Choice of venue, which corresponds to key messages;
• Development of press lunch scenario;
• Work with media (individual negotiations, distribution, and so on.)
• Follow up

Participators:

• Journalists;
• Goodyear representatives;
• PRP Ukraine representatives

Coverage:

• 2 lifestyle, 4 men’s glosses, 11 automotive, 3 business, more then 10 internet sites

Results:

• 16 journalists from 16 media were present at press-lunch